ORIGINALLY PUBLISHED IN DE MODE
Article Published on: 31th DEC 2022 | www.demodemagazine.com
After graduating from Central Saint Martins where he won the Grand Prix LVMH Scholarship in 2019, the French/ Israeli designer Benjamin Benmoyal, 31 years old, founded his eponymous label. A year later, the brand integrated the official Paris Fashion Week calendar and the FHCM’s showroom (Sphère). It is now sold at retailers worldwide such as La Samaritaine, Le Printemps, Farfetch, Rent The Runway, etc...
In 2022, Benmoyal is the finalist for the prestigious ANDAM Fashion Award.
Combining upcycling and innovation, he defines a singular territory, marked by his personal history. As a former commando paratrooper, Benjamin wanted to transcribe through his work the desire to recover the innocence lost during his military service. Therefore, he has created unique fabrics, woven out of his childhood Disney movies VHS tapes as a symbol of his stolen innocence. Thanks to the help of charities and environmental associations, he has gathered many tones of cassette tapes and has managed to industrialize his weaving process in France, next to the city of Saint-Etienne.
It is by retrieving elements from the past that Benjamin Benmoyal defines contemporary silhouettes. He expresses his attachment to his Moroccan roots through his sense of lines and volumes inspired by traditional Moroccan clothing. The woven colorful striped fabrics are reminiscent of Berber craft and aesthetics. Besides his signature cassette tapes, Benjamin has also developed new woven fabrics entirely made from deadstock yarns of different fashion houses.
In 2021, Benjamin collaborated with the Maison Baccarat to create a unique Harcourt lamp and has developed a capsule collection with La Redoute. More collaborations with luxury houses will be announced very soon.