ORIGINALLY PUBLISHED IN DE MODE
Article Published on: 5TH JAN 2023 | www.demodemagazine.com
Born in 2004, the Aurélie Bidermann brand is imbued with the DNA of its eponymous founder: the taste of travel to distant sunny lands, holidays on the shores of the Mediterranean, with its shores and secret corners, and also a special affinity for Paris, New York or Rio ... Inspired by painting, photography, and architecture, Maison Aurélie Bidermann has brilliantly appropriated the style of girls who quickly fall under the spell of creations in tune with the times.
The jewel is thought of as a real accessory, an adornment that becomes the strong piece of an outfit: it is the mark of a style, a claimed look. Paris and its elsewhere, such is the creative melting pot of the house, boosted by a very Parisian sense and a coquetry that claims beauty as much as lightness. This spirit infuses the Aurélie Bidermann collections that follow the rhythm of fashion and those who wear it have a strong creative sensibility.