SUSTAINABILITY IN FASHION: MYTHS VS FACTS

ORIGINALLY PUBLISHED IN DE MODE

Article Published on: 01ST AUG 2025 | www.demodemagazine.com

As sustainability becomes a major topic in the fashion industry, misinformation often clouds the conversation. To shop and live more responsibly, it’s important to separate myths from facts.

Myth 1: Sustainable fashion is always expensive.Fact: While some ethical brands have higher price points due to fair wages and quality materials, sustainable fashion doesn’t have to break the bank. Thrifting, clothing swaps, and buying fewer but better-quality pieces are all budget-friendly ways to shop sustainably.

Myth 2: Natural fabrics are always better.Fact: Natural fabrics like cotton or wool aren’t automatically sustainable. Conventional cotton, for example, is water-intensive and often involves pesticides. Organic cotton and low-impact materials like hemp or Tencel are better choices, depending on how they're sourced and produced.

Myth 3: Fast fashion can be sustainable.Fact: While fast fashion brands may promote "green" collections, their business model relies on mass production, low costs, and short-term trends—fundamentally unsustainable practices. Real sustainability demands slowing down production and reducing consumption.

Myth 4: Recycling clothes is the solution.Fact: Recycling is helpful, but not a cure-all. Most clothing is made from blended fibers that are difficult to recycle, and only a small percentage is actually reused. Prioritizing reuse, repair, and responsible purchasing has a far greater impact.

Myth 5: Sustainability is just about the environment.Fact: Sustainability also includes social impact—fair wages, safe working conditions, and respect for human rights are key elements.

Understanding these myths and facts empowers consumers to make informed decisions. True sustainability in fashion requires a shift in both mindset and behavior—not just flashy labels or temporary trends. The goal is a fashion industry that values people, planet, and long-term purpose.