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PERSTA - PRIDE CAPSULE COLLECTION - 'VERSA': DE MODE

ORIGINALLY PUBLISHED IN DE MODE

Article Published on: 23TH JAN 2023 | www.demodemagazine.com


To celebrate this new edition of Pride 2022, the twin brothers, Olivier & Guilhem, at the origin of the Parisian label PRESTA, rethink and reinvent one of its masterpieces: the signet ring.


The AMOR ring, this rectangular signet ring engraved with the same word, like a keystroke on the mirror of the high school toilet, a reference to our first love, is changing and returning for this month of June with a new aesthetic and two new messages.


A new declaration of amor!


Now named VERSA, this double-worn jewel, still available in platinum vermilion or yellow gold vermilion version, is now engraved with a TOP and BOTTOM. Reversible according to his desires or his mood the VERSA ring unites and plays with humor on a double meaning: the orientation of the ring and the vocabulary of the LGBTQIA + community.

This jewel statement imposes with a second-degree assumed the love of oneself, of others, in one way or another. The message is clear and engraved, taboos are vain, erased. This signet ring is a testament to PERSTA's commitment to designing collections where diversity and inclusivity are at the heart of the creative process.


Finally, in order to be able to go further in their commitment to this month of pride, Olivier & Guilhem have chosen to collaborate with the FLIRT association (Transfer Liberation Front), which supports transgender women with disabilities, sex workers, migrants and/or precarious women, by donating 10% of the income from the sale of the Versa ring.


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