ORIGINALLY PUBLISHED IN DE MODE
Article Published on: 17 MAR 2023 | www.demodemagazine.com
The MIASHAN brand, a luxury couture fashion brand, founded by Sounita Rachel Chummum, a creative British entrepreneur, was showcased at Paris Fashion Week on Sunday, March 5th, 2023, at the Hotel d'Evreux, 19 Place Vendôme, 75001 Paris. The collection was an absolute showstopper, receiving high acclaim from the audience which included Elena Benito, Elle Magazine, Flame Faire, Prissy Gomes, Arina Bernardini, and Miss Spain Zulema Vazquezrey.
The MIASHAN brand is known for its sophisticated, timeless, glamorous, unique, and elegant pieces that embody comfort, luxury, and style. Inspired by her twin sisters, Amelia (Mia) and Shushana (Shana), Sounita established the brand in 2017 with a mission to ensure women embody their inner goddess with each piece.
The brand is infused with unique 3 elements named Ladies Couture, Mia's Secret Garden, and Shana's Winter Wardrobe. The collection encompasses lingerie, evening, day, and business apparel that cover all seasons of the year. Sounita finds inspiration in Egyptian culture, old Hollywood glamour heritage, and architectural tones which are evident in her stunning designs.
MIASHAN's luxury couture collections have been featured in prestigious publications such as Harper's Bazaar, Marie Claire, and Elle Magazine. The brand has also received awards such as AI's Global Excellence Awards 2019 for the Best Luxury Home Care Service Provider.
Sounita's vision for the brand is to be recognized as a uniquely MIASHAN luxury couture brand that embodies comfort, luxury, and style. Her next step is to create pieces that are inspired by Egyptian culture and have architectural tones. She looks forward to using the best platforms such as Milano Fashion Week to develop the brand further.
Sounita Rachel Chummum's creativity and passion for design are evident in every piece of the MIASHAN brand. The brand's dedication to quality, luxury, and style is a testament to Sounita's talent and hard work. MIASHAN's success at Paris Fashion Week is just the beginning of what is sure to be a bright future for this up-and-coming brand.