ORIGINALLY PUBLISHED IN DE MODE JAN-FEB-MAR 2023 (Vol VI, Issue XXIX)
Article Published on: 15 MAR 2023 | www.demodemagazine.com
A LOOK AT EMERGING TRENDS
For Fall-Winter 2023/24, Maison Kitsuné evolves the playful spirit that has long defined the brand, introducing an eﬀortless array of wardrobe essentials and a newly elevated ease to their trademark irreverence. The season draws its key inspiration from the clash between Teddy girls and Eton boys: the audacious energy of punk rebellion surging against preppy tradition. Through this lens, staples are reimagined: rugby shirts, varsity jackets, and polos reconfigured with the contemporary cool which defines Maison Kitsuné; collegiate stripes, regatta ﬂorals and imagined insignia collaged with a tongue-in-cheek irreverence. Maison Kitsuné also introduces their first handbag, The Boogie, in alignment with this aesthetic: a meticulously-crafted camera bag, formed from Italian leather, which oﬀers a fresh take on retro codes.
Traditional checks are reworked in new scales, and gently oversized proportions imbue historic propriety with casual, modern insouciance. The Maison Kitsuné logo appears overgrown with wildﬂower embroidery, while graphic ﬂorals and daisy chains appear throughout the collection both as details and printed jacquards: an amalgam of the Edwardian trimmings familiar to punk, as well as regatta bouquets. The introduction of a ﬂoral camouﬂage blends the vocabulary of the two worlds. The appearance of Teddy essentials – a black cotton satin blouson, or dark-washed Japanese denim – reaffirms a disruptive spirit while oﬀering seasonal staples. Within that wardrobe, sartorial silhouettes are meticulously constructed and richly textured but possess an eﬀortless appeal. Outerwear maintains the utilitarian multi-functionality key to Maison Kitsuné, but with a stylish twist. New energy remains present throughout tailoring and shirting designed with a casual fit. Trademark pieces – a neat pea coat in woolen twill, or a water-repellent cropped puﬀer – appear with modern proportions while statement knitwear integrates an array of innovative weaving techniques and extra fine merino wools and mouline yarns for a luxurious appeal. The iconic Fox Head logo is reconsidered through the clarity of this evolved perspective: graphic and linear, realized in a tonal array of colors, its transformative capabilities reﬂect the creative expression that remains at the heart of the brand’s essence.
ABOUT MAISON KITSUNÉ STUDIO
An independent fashion brand since 2002, Maison Kitsuné has been developing its internal design team for several seasons, building upon its everyday savoir-faire with an atelier and studio based in Paris.