ORIGINALLY PUBLISHED IN DE MODE
Article Published on: 03 APR 2023 | www.demodemagazine.com
Upcycling has always been an organic factor for LVMH Prize finalist Magliano.
The place of choice for the search for pre-owned textiles is particularly one, and it is located in Bologna. In the Parco della Montagnola and in Piazza VIII Agosto, where the cattle market was already held in 1251, every Friday and Saturday there is one of the most peculiar weekly markets in Italy, declared Historical Market of Emilia Romagna: it is the Piazzola, with more than 400 stalls where you can find everything from the banalest to the most extravagant.
Here Magliano retrieves large quantities of textiles, ranging from old scarves to military fabrics and old silk shirts. And it is from these that the SS23 "Surplus" line is inspired: second-hand Hawaiian shirts, flannel shirts, and bandanas were handpicked by the Magliano team and handcrafted and reworked to create new garments.
Each piece is different from the other as it was created using pre-loved garments and dead stock fabrics, whose imperfections make them unique and special. Every pre-used piece is transformed into a Magliano product with its own new identity and considered beautiful in its own distinctiveness.
The images of the SS23 campaign shot by Leonardo Scotti and styled by Elisa Voto portray the people who work in the main factory that produces Magliano, located in Faenza, who worked on the Surplus pieces. The campaign has vibrant, bold colors, and it perfectly portrays the intrinsic uniqueness of the character's protagonist: they represent the reality and truth of the garments themselves.
SS23 SURPLUS ITEMS