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"FASHION AND TECHNOLOGY - THE INTERSECTION OF FASHION AND TECHNOLOGY": DE MODE GLOBAL

Updated: Jun 14, 2023

ORIGINALLY PUBLISHED IN DE MODE

Article Published on: 31 MAR 2023 | www.demodemagazine.com


Fashion and technology have been converging over the past few years, creating a new wave of innovation and creativity that is changing the way we think about clothing, accessories, and wearables. From smart fabrics to 3D-printed clothing, the intersection of fashion and technology is transforming the fashion industry in ways we never imagined. In this article, we will explore the exciting world of fashion and technology and how they are impacting each other.

Smart Fabrics Smart fabrics are one of the most exciting developments in fashion technology. These are textiles that are designed with electronic components embedded in them, allowing them to communicate with the wearer and with other devices. Smart fabrics have many potential applications, from monitoring your heart rate and body temperature to adjusting the fabric’s properties to suit different environments.

One example of a smart fabric is the Nike Adapt BB basketball shoes, which use sensors and microprocessors to adjust the fit of the shoe to the wearer’s foot. The shoes also have LED lights that can be customized using a smartphone app. Another example is the Levi’s Commuter Trucker jacket, which uses conductive threads to allow the wearer to control their smartphone by touching the sleeve of the jacket.

Photo by Innovation in textile

3D Printing Another technology that is transforming fashion is 3D printing. This technology allows designers to create complex, customized designs that would be impossible to achieve with traditional manufacturing methods. 3D printing can be used to create anything from jewelry and accessories to clothing and shoes.

One example of 3D-printed clothing is the Kinematic Dress by designer Nervous System. This dress is made up of thousands of interlocking, 3D-printed nylon pieces that form a flexible, flowing garment. Another example is the Futurecraft 4D shoe by Adidas, which uses 3D printing to create a customized, lightweight sole for each individual shoe.


Augmented Reality Augmented reality is another technology that is changing the way we experience fashion. Augmented reality allows us to overlay digital information onto the real world, creating a seamless blend of virtual and physical reality. This technology has many potential applications in the fashion industry, from virtual try-on experiences to interactive product displays.

One example of augmented reality in fashion is the AR app developed by the fashion brand H&M. This app allows customers to try on virtual clothes using their smartphone camera, creating a personalized and immersive shopping experience. Another example is the virtual fashion show created by the fashion house Balenciaga, which used augmented reality to showcase its new collection to a global audience.

Photo by Refinery 29

Wearable Technology Wearable technology is another area where fashion and technology are intersecting. Wearable technology refers to devices that are worn on the body, such as smartwatches, fitness trackers, and augmented reality glasses. Wearable technology has many potential applications in the fashion industry, from health monitoring to personalized fashion recommendations.

One example of wearable technology is the Apple Watch, which combines fitness tracking, messaging, and phone capabilities in a sleek, stylish package. Another example is the My UV Patch by L’Oreal, which is a wearable patch that monitors your exposure to UV rays and provides personalized skincare recommendations based on your skin type.

Photo by Anna Shvets

Sustainability Finally, the intersection of fashion and technology is also driving sustainability in the fashion industry. Sustainable fashion refers to clothing and accessories that are designed with environmental and social responsibility in mind. Technology is playing an increasingly important role in creating sustainable fashion, from using 3D printing to reduce waste to developing new materials that are more environmentally friendly.


One example of sustainable fashion is the Stella McCartney brand, which is committed to using only sustainable materials in its clothing and accessories. The brand is also experimenting with new technologies, such as using Mycelium (the root structure of mushrooms) to create a leather-like material that is biodegradable and sustainable.

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