ORIGINALLY PUBLISHED IN DE MODE
Article Published on: 31th DEC 2022 | www.demodemagazine.com
Designer Linnea Lund was born in Sweden, in a family embodying the values of the country: kindness, warmth, patience, and a taste for comfort. She had the idea to create Linnea Lund because she wanted to create scarves for her mother and her grandmother. The brand name pays homage to the middle name that was given to the woman in my family, Linnea - coincidentally, it's also the Italian word for 'thread'! "Lund" is a Swedish word meaning community, tribe, or family.
Cashmere wool is a very luxurious product and, like many other rare and precious materials, only a few artisans still possess the ancestral and non-industrialized knowledge necessary for its manufacture. At Linnea Lund, they oppose the abusive exploitation of humans and animals for commercial purposes, they are committed to high ethical standards and work with trusted associates.