ORIGINALLY PUBLISHED IN DE MODE JAN-FEB-MAR 2021 (Vol IV, Issue XIX)
Article Published on: 03 FEB 2023 | www.demodemagazine.com
Avani Agrawal comes from a conservative joint family in Dhar (town) near Indore. When she was 6, her father was diagnosed with oral cancer. Avani's mother played a very important role in shaping her into who she is today.
After completing school, she moved to Indore for higher studies, for her, it's very challenging to convince her family to FASHION DESIGN. It took a year to convince them because she never had a background in fashion as such. She joined INIFD Indore in the year 2015 as soon as she decided to become a fashion designer. It was altogether a different world for her & things were really tough initially. But supportive people, place & experience helped her manage & deal with the daily tasks. In INIFD, proper training and techniques made tough things easier it's not even possible without the mentors to support who shaped & polished her work. INIFD Fashion show ADHWAN "The Journey of Life" where she took part & introduced herself as a Fashion Designer in the outer world. After graduating, she always dreamt to work with Sabyasachi Mukherjee, Anita Dongre & other famous designers in India. She joined a fashion studio as a designer in Indore & worked for 2 years. She had an amazing learning experience in various fashion practices and fashion businesses while working there.
At the age of 22, she launched her own brand, HOUSE OF JADAU. Adline Castelino, MISS UNIVERSE INDIA 2020 starring in one of her designed attire is on the front cover of DE MODE JAN-FEB-MAR 2021 GLOBAL ISSUE. This was something that she always wished for.
She fails, she succeeds, she believes in herself, she proves & gets ready for new opportunities. She receives immense support from her family & friends which keeps her motivated in the journey.
Leaving a message to all girls & women, she says that if you can dream, you can definitely achieve it, age is never a limit to learning & dreaming.
HOUSE OF JADAU
HOUSE OF JADAU is a brand name that is very close to Avani's heart with due respect and she loves this name which has its own importance in her life. She dedicates this label name to her family & grandparents who are a garland of pearls and reflects her roots, and attires by her.
J - Mr. Jagdish Agrawal Teaches her patience and teamwork.
A - Mr. Ashok Agrawal Makes her understand to love and listen to what u want to listen and do.
D - Mr. Dwarka Agrawal Teaches her to be ambitious, keep working on her goals, pay attention to the details, regularly polish her work, and keep correcting her mistakes.
A - Mr. Anil Agarwal Teaches her how to keep a positive attitude (willpower) and how to fight problems.
U - Mr. Umesh Agarwal Makes her understand to don't think much about tomorrow and live every moment.
Beyond this, there is a connection of love, laughter, and trust. This all makes her believe that she can lead in the fashion industry by being an independent women entrepreneur. If I fall down they are there to hold her to get steady for the next opportunity. Her collection is a reflection of culture, intricacies & details. She puts in all the work that she has inherited from her family. She always tries to give it in her couture collection through design, fabric, texture, color, embroidery, handwork, details & quality. Ethnic wear with a tint of modern touch and a western look. Menswear, women's wear & kidswear are on the roll in the coming months.