Updated: Jun 13
ORIGINALLY PUBLISHED IN DE MODE APR-MAY-JUN 2023 (Vol III, Issue XIII)
Article Published on: 03RD JUNE 2023 | www.demodemagazine.com
Born in 2004, the Aurélie Bidermann brand is imbued with the DNA of its eponymous founder: the taste for travel to distant sunny lands, holidays on the shores of the Mediterranean, with its shores and secret nooks and also a very special affinity for Paris, New York or Rio… Inspired by painting, photography, and architecture, Maison Aurélie Bidermann has brilliantly appropriated the style of girls who quickly fall under the spell of fashionable creations.
The jewel is thought of as a real accessory, an adornment that becomes the key piece of an outfit: it is the mark of a style, of a claimed allure. Paris and its elsewhere, such is the creative melting pot of the house, boosted by a very Parisian sense and a coquetry that claims both beauty and lightness. This spirit infuses the Aurélie Bidermann collections which keep pace with fashion and those who wear it have a strong creative sensibility.