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Article Published on: 16 MAR 2023 |

As the beauty industry continues to evolve and grow, new trends and techniques are emerging each year. With 2023 just around the corner, it's time to start looking ahead to the beauty trends that will be taking the world by storm. From skincare to makeup, here are five beauty trends to watch out for in 2023.

Clean Beauty

Clean beauty has been gaining momentum in recent years, but it's set to become even more popular in 2023. Clean beauty refers to products that are made with non-toxic, natural, and sustainable ingredients. Consumers are becoming more aware of the potential harm that synthetic ingredients can cause to their skin and the environment, and are looking for safer and more eco-friendly options.

In 2023, we can expect to see an increase in clean beauty brands and products, as well as a greater emphasis on transparency and sustainability. From skincare to makeup, clean beauty will be the go-to choice for consumers who want to look and feel their best while also being mindful of their impact on the planet.

Photo by Rafaella Mendes Diniz

Multi-Functional Skincare

As our lives become busier and more hectic, we're looking for skincare products that can do more than just one thing. Multi-functional skincare products that combine multiple benefits in one formula are set to be a major trend in 2023. These products can save time and money, while also providing a more personalized skincare routine.

For example, we can expect to see more moisturizers that also contain SPF protection and anti-aging ingredients or serums that target multiple skin concerns such as hydration, brightening, and anti-aging. This trend will allow consumers to streamline their skincare routine without sacrificing results.

Photo by Curology

Bold Eye Makeup

While natural and minimalistic makeup has been popular in recent years, 2023 will see a return to bold and dramatic eye makeup. From bold and colorful eyeshadow to dramatic winged liner, the eyes will be the focus of makeup looks in 2023.

Bold eye makeup can be intimidating, but with the right tools and techniques, anyone can master the trend. Celebrity makeup artist, Pat McGrath, suggests using bright, bold colors on the lids and blending them out towards the brow bone. She also recommends layering different textures, such as matte and metallic, to create a multidimensional effect.

Photo by Jennifer Marquez

Inclusive Beauty

Inclusivity in beauty has been a hot topic in recent years, and it's set to become even more important in 2023. Consumers are demanding more diversity in the beauty industry, from shade ranges to marketing campaigns. In response, beauty brands are expanding their product offerings and promoting inclusivity and diversity in their marketing.

In 2023, we can expect to see a wider range of foundation shades, as well as more products designed for people with different skin types and tones. We can also expect to see more representation of different races, genders, and body types in beauty campaigns.

Photo by Jessica Felicio


Sustainability has been a growing concern in the beauty industry for a few years, and it's set to become even more important in 2023. Consumers are becoming more aware of the impact that beauty products can have on the environment, from packaging to production methods.

In response, beauty brands are making efforts to become more sustainable. This includes using eco-friendly packaging, sourcing ingredients responsibly, and reducing waste in production. In 2023, we can expect to see more emphasis on sustainability in the beauty industry, as well as greater awareness among consumers about the importance of choosing sustainable products.

Photo by Brooke Lark

In conclusion, these five beauty trends are set to take the world by storm in 2023. From clean beauty to bold eye makeup, inclusivity, multi-functional skincare, and sustainability, these trends reflect the evolving needs and concerns of consumers in the beauty industry.

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